Marketing → Page Performance compares every landing page you have registered. The headline metric is deliberately not lead volume — a page producing 200 enquiries that never close is worse than one producing 20 that do, because it costs more in ad spend and far more of your team's time.
The columns, and which ones decide anything
- Leads — volume. Shown so you can judge whether the rates beside it mean anything, not as a ranking.
- Won and win rate — how many became customers. This is the number that survives contact with an ad budget.
- Revenue per lead — the fairest single comparator between pages, because it accounts for both how often a page converts and how large those deals are.
- Contacted — what share your team actually replied to. A low figure here is a sales problem, not a page problem, and it will drag the win rate down and make a good page look bad.
- Avg reply — average time to first contact for that page's leads.
- Junk — blocked plus flagged submissions as a share of everything the page received.
Why junk is measured against attempts, not leads
The junk percentage uses blocked + flagged, divided by leads + blocked — every submission the page received, not only the ones that got through.
Measured the other way, a page whose bot protection is working perfectly would look identical to a page receiving no junk at all. Since the first is a page under attack and the second is not, that distinction is worth preserving.
The low-volume marker
Pages with fewer than thirty leads show a low volume note and are excluded from the recommendation entirely, no matter how flattering their percentages look.
Thirty is a pragmatic floor rather than a rigorous confidence interval. The point is to stop someone moving their whole ad budget because a page with four leads happens to show a 50% win rate — a number that will get acted on precisely because it looks so good.
What this screen cannot tell you. It compares what each page produced, never what it cost — the CRM has no ad spend data. A page topping revenue per lead can still lose money if its clicks cost three times as much. Read these alongside cost-per-click in Google Ads or Meta before moving budget. That caveat is on the screen too, for the same reason.
The recommendation banner
When at least two pages clear the thirty-lead threshold, a banner names the one worth sending traffic to and shows the comparison behind it. It ranks on revenue per lead when any page has recorded revenue, and falls back to win rate when deal values have not been filled in — and says which it used.
If no banner appears, it is because fewer than two pages have enough data. That is the intended behaviour: a recommendation drawn from six leads is worse than no recommendation, because it will be followed.
The detail view
Clicking a page opens its own screen with:
- Leads per day, with days that produced a win highlighted. Gaps are zero-filled, so a dead week looks like a dead week rather than a flat line drawn through missing data.
- Where these leads are now — the current stage spread. Useful for spotting a page that generates plenty of enquiries which all stall at the same point.
- Traffic quality — why submissions were blocked, in plain English.
- Campaigns sending traffic here — which campaign produced which leads, with win rates. This is where a good page fed by a bad campaign becomes visible.
If a page shows no leads at all
Check the embed script is still on the page and the page is set to Active. The most common cause is a site redesign that dropped the script, which produces exactly this: a page that used to work, silently producing nothing. See installing the tracking script.