Everything you need to turn ad clicks into customers
Not a feature list for the sake of it. Every part of this product exists to answer one question: which of your ads are actually making you money, and how do you get more of those?
Leads land in your CRM, not someone’s inbox
Right now your landing page form probably emails you, or writes to a Google Sheet, or posts into a WhatsApp group. All three lose leads. Emails get buried, sheets get stale, and WhatsApp has no concept of “did anyone follow up on this?”
Paste one script tag on your page and every submission goes straight into a real pipeline the moment someone hits Submit. Your form keeps its own design and its own fields — we do not touch your HTML, restyle anything, or force you to rebuild your page in some drag-and-drop builder.
No server. No backend. No developer. Your landing page can be a static HTML file on the cheapest hosting available and this still works perfectly.
Works with anything
WordPress, Webflow, Wix, Shopify, React, or hand-written HTML. If you can add a script tag, you are done.
Send any field you like
Name, email, phone, budget, city, project type — whatever your form asks. Nothing gets silently dropped.
Locked to your domain
Each script only works on the domain (and optionally the exact page) you registered, so nobody can borrow it.
Click IDs captured automatically
gclid, gbraid, wbraid and fbclid are read off the visitor’s URL and stored with the lead. This is what makes conversion reporting possible later.
Every UTM value, kept
Source, medium, campaign, term and content — so you can slice performance by campaign or by keyword without guessing.
Every lead remembers where it came from
“Where did this lead come from?” is the most expensive question in marketing, because nobody can answer it honestly. People say “Google, I think” and you make a ₹2 lakh budget decision on a guess.
Claudphic attaches the full attribution trail to every single lead, automatically, with no extra work from you or your visitor. Open any lead and you can see the exact campaign, keyword and click that produced it.
That trail is not just for reporting. It is the key that lets us tell Google and Meta what happened to that specific click months later.
A pipeline your team will actually use
Most CRMs fail for the same reason: they ask salespeople to fill in twelve fields before they can log a call. So nobody logs anything, the data rots, and everyone goes back to WhatsApp.
Ours is a drag-and-drop board. Move a card from Contacted to Qualified. Assign it to someone. Set a follow-up for Tuesday. That is the whole workflow, and it takes seconds.
Stages are yours to rename. If your business goes Enquiry → Site Visit → Token → Booking, make it say exactly that.
Assign & never lose track
Every lead has an owner, a next action, and a full history of who did what and when. No more “I thought you were calling them.”
Duplicate detection built in
The same person enquiring twice gets flagged automatically instead of being called by two different people on the same day.
Lead scoring
Leads are scored on how complete and how commercially serious they look, so your team starts with the ones most likely to close.
Tell Google and Meta what actually happened
This is the feature that changes your ad performance, and it is the reason this product exists. Everything above is table stakes; this is the difference.
Google Ads and Meta both optimise toward whatever you tell them is a conversion. Almost every small business tells them “a form was submitted” — so that is what they go and find more of. More forms. Not more customers.
Both platforms support a much better signal: offline conversions. You send back the original click ID with what really happened — this click became a ₹80,000 customer. The problem is that using it normally requires a developer, an API integration and ongoing maintenance, which is exactly why most businesses never do it.
In Claudphic it is a setting. Connect your Google Ads or Meta account, choose which pipeline stage counts as a conversion, and you are done. From then on, every time a lead reaches that stage, the conversion is reported back automatically with its original click ID attached.
Give it a few weeks and the platforms start showing your ads to people who resemble your actual buyers rather than your most enthusiastic form-fillers. Same budget, better customers.
You choose the trigger
Map any stage to any conversion action. Report on Qualified if you want early signal, or only on Won if you want pure revenue optimisation.
Retries when things fail
If an ad platform is temporarily unreachable, the conversion is queued and retried automatically with backoff. Nothing is quietly lost.
Full audit trail
Every conversion attempt is logged with its request, response and status, so you can prove exactly what was sent and when.
The rest of the toolkit
The things you will need once the basics are running, without buying another subscription.
Dashboard that answers real questions
Leads today, this month versus last, conversion rate, revenue by month, top campaigns, and how each rep is performing.
Team roles & permissions
Admin, Manager, Sales, Editor, Marketing — or build your own. Control exactly who can see, edit, export or delete.
Built-in CMS & blog
Publish SEO content on your own domain without a second WordPress install to maintain, update and secure.
REST API & webhooks
Scoped API keys, IP whitelisting, rate limits, and outgoing webhooks on lead created, stage changed and won.
Security that holds up
Two-factor authentication, per-company data isolation, signed webhooks and full session control.
Billing history & PDF invoices
Every payment recorded with a downloadable invoice, so your accountant never has to email support.
See it working on your own landing page
Create a workspace, paste the script, submit a test lead, and watch it appear with its full campaign data attached. Takes about five minutes.
Questions first? WhatsApp us or call